About Prairie Plant Systems Inc


Director of Brand Strategy and Management

Prairie Plant Systems, a leader in plant based technologies, is seeking a self-driven individual to join the Marketing and Sales team in a permanent full-time position. This position is responsible for assisting in establishing CanniMed into an International Brand. This position will identify trends and adjust marketing needs accordingly.

Primary Responsibilities

  • Research consumer behavior to identify industry trends and adjust brand market accordingly.
  • Establish financial targets, business objectives and brand strategies that will facilitate positive company growth.
  • Lead development of consumer communications in collaboration with corporate advertising.
  • Set objectives, strategies, tactics and targets for all elements of the marketing mix.
  • Create a budget and organize resources to meet quarterly objectives.
  • Assist with conducting presentations to communicate strategic position.
  • Assist in developing, defining and guiding the branding strategy for the Company.
  • Analyze sales and outreach numbers.
  • Research potential new audiences.
  • Communicate and collaborate with various stakeholders in the Company.
  • Research competitors and develop plans to increase the competitive edge.
  • Participate in new and existing client relationships.


  • Bachelor of Commerce in Marketing and Sales with a minimum of 10 years’ experience preferably in a drug manufacturing/pharmaceutical environment.
  • Direct related work experience in brand management is required.
  • MBA will be considered an asset
  • Demonstrated experience in market positioning and product differentiation
  • Superior communication skills and public speaking.
  • Creativity, and non-conventional solutions to solve problems is an asset.

Salary will be based on skill levels and education. PPS offers a comprehensive benefits package. Incumbents will be required to pass a Government of Canada Security check, a criminal record check, a pre-employment drug test, and must hold Canadian Citizenship or Permanent Residence Status.

How to Apply

Please use the form below to send us your resume and begin the application process.

Please do not press the submit button more than once. A message will be displayed once the submission has been completed.

Prairie Plant Systems has grown significantly through development and acquisition of our key subsidiary companies:

CanniMed Ltd.

CanniMed Ltd. was established in 2013 to provide Canadian patients with access to a standardized and trusted supply of pharmaceutical-grade cannabis under the Marihuana for Medical Purposes Regulations (MMPR) governed by Health Canada.

SubTerra LLC

Sub Terra LLC is a plant-based pharmaceutical manufacturer committed to the production of Active Pharmaceutical Ingredients (APIs) such as high value proteins and phytochemicals.

PPS Fruit Trees

Decades of research and development have made PPS a leading supplier of fruit trees to orchards around the world. Our continued commitment to excellence can be seen in the uncompromising quality of every plant PPS grows and sells.