Director of Brand Strategy and Management
Prairie Plant Systems, a leader in plant based technologies, is seeking a self-driven individual to join the Marketing and Sales team in a permanent full-time position. This position is responsible for assisting in establishing CanniMed into an International Brand. This position will identify trends and adjust marketing needs accordingly.
- Research consumer behavior to identify industry trends and adjust brand market accordingly.
- Establish financial targets, business objectives and brand strategies that will facilitate positive company growth.
- Lead development of consumer communications in collaboration with corporate advertising.
- Set objectives, strategies, tactics and targets for all elements of the marketing mix.
- Create a budget and organize resources to meet quarterly objectives.
- Assist with conducting presentations to communicate strategic position.
- Assist in developing, defining and guiding the branding strategy for the Company.
- Analyze sales and outreach numbers.
- Research potential new audiences.
- Communicate and collaborate with various stakeholders in the Company.
- Research competitors and develop plans to increase the competitive edge.
- Participate in new and existing client relationships.
- Bachelor of Commerce in Marketing and Sales with a minimum of 10 years’ experience preferably in a drug manufacturing/pharmaceutical environment.
- Direct related work experience in brand management is required.
- MBA will be considered an asset
- Demonstrated experience in market positioning and product differentiation
- Superior communication skills and public speaking.
- Creativity, and non-conventional solutions to solve problems is an asset.
Salary will be based on skill levels and education. PPS offers a comprehensive benefits package. Incumbents will be required to pass a Government of Canada Security check, a criminal record check, a pre-employment drug test, and must hold Canadian Citizenship or Permanent Residence Status.
Please use the form below to send us your resume and begin the application process.
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